Christina Moore is the founder and managing director of Don’t Skip Media and a Lovie Award-winning executive producer. Through Don’t Skip Media, Christina helps organisations apply the same principles used by BBC, Apple and others to their own content, making it easier to discover, easier to trust and more closely aligned with business goals.During our conversation, Christina shares with us how to discover content needed, to work on strategy and tactics. We find out how to know which platforms to use for your business as well.You can find Christina at https://www.linkedin.com/in/christinahmoore/Your Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker. They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.New podcasts are released weekly on a Tuesday and you can follow us on:Instagram: @your.businesshourFacebook: @your.businesshour